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Service stations
Service stations
Towards a new model
The transformation of service stations
The transformation of service stations
The energy transition and digitalization are accelerating a profound transformation of Repsol service stations. They are becoming multi-energy centers and comprehensive commercials, capable of offering a wide range of solutions for the transportation and consumption of drivers, from renewable fuels and electric charging to the collection of online purchases.
Diversification of the energy offer
Diversification of the energy offer
One of the main catalysts of the transformation of service stations is the incorporation into their offer of new energy sources, which allow the reduction of the carbon dioxide (CO2) emissions of road transport. "We are committed to what we call a just energy transition, based on a set of solutions that respond to the personal needs of the customer. We will continue to offer traditional fuels, but we also have fast and ultra-fast electric charging points, Autogas or LPG points and, above all, our premium Nexa 100% Renewable Diesel, which is compatible with today's diesel engines and reduces net CO2 emissions by up to 90%," Alicia Cruzado explains, senior manager of Franchise and New Business Development.
By 2027, the aim is for 60% of its service stations to have a multi-energy offer.
New products and non-energy services
New products and non-energy services
Service stations can become key points not only for energy supply, but also for new purchase experiences and complementary services. With a charging time of electric vehicles considerably longer than that of traditional refueling, customers will have more opportunities to consume additional products, which opens the door to the incorporation of new services. "We have over 3,200 locations in Spain, the majority open 24 hours. For years, we have been advancing in additional services and we have very clear that we want to generate experiences so customers visit our stations for reasons other than refueling," Alicia Cruzado explains.
To increase the offer of products at its service stations, the first thing we did was form an alliance with recognized brands in Spain. In 2017, it signed an agreement with El Corte Inglés to create the largest network of proximity and convenience stores in Spain at service stations under the brand “Supercor Stop&Go”. Today it has over 700 stores and the aim is to reach 1,000 by 2028.
Far beyond the stores, the company is incorporating new services that in many cases don't have anything to do with its traditional business, such as, for example, laundromat, carsharing, or e-commerce. To offer these additional services, stations have two main advantages: their capillarity and long hours.
The rise in e-commerce causes thousands of trips within cities on a daily basis to sometimes deliver one parcel to the home, which causes an increase in traffic and emissions. We have partnered with Amazon to install lockers in over 600 stations, which allows the customer "to personally collect its orders seven days a week at any time and without having to look for parking or travel excessively," according to Alicia Cruzado. Moreover, this experience has recently been complemented with the possibility of making returns and the installation of Inpost lockers, where deliveries and returns from Zara, Aliexpress, Temu, and e-commerce platforms such as Wallapop can be made. In 2023, over 4 million parcels were delivered in these lockers.
Moreover, the multi-energy company also has an agreement with Glovo, the group that connects customers with services and which has found in Repsol stations a perfect ally. "Thanks to the broad network of Repsol service stations, strategically located and of reference for the population, we can be even closer to our users," explains Alicia Calvo, Glovo QCommerce Spain Groceries Manager, who makes special emphasis on the access to convenience products at any time of the day. "95% of users who have ordered at a Repsol station are very happy with the service and products."
Spaces to improve the customer's experience
Spaces to improve the customer's experience
If they have something clear in the sector, it is that the future of service stations is closely linked to the consumer's experience. It's now not enough to provide a quick and efficient service. The current customer seeks more. Millions of people visit service stations every day and, although some only stop to refuel, increasingly more customers see in these stops an opportunity to make purchases or enjoy a good meal while they wait or rest from a long journey.
Today, we are incorporating an attractive catering offer. "This means that you can eat well at a service station and also do so comfortably, in a pleasant space where you can be seated for a while and have a sandwich or quality prepared dish," explains Alicia Cruzado. For that purpose, we have partnered with various leading firms in the sector that already have a quality product and a recognized, prestigious brand, such as Enrique Tomás, considered the best franchise of Spanish ham (jamón), and Lizarran. "This collaboration allows us to expand our brand to new environments and times of consumption," Iñaki de Olazabal de Espínola explains, CEO of Comess Group, to which Lizarran belongs, which offers products at 170 Repsol service stations in its "omnichannel" strategy.
To the improvement of its catering offer, you have to add the changes that the company is making in the design itself of service stations. "We are strongly committing to improving the look and feel of our facilities. We are aware of the importance of comfort and quality of services. We are creating wider, more comfortable spaces, of course with internet connection, in which you can enjoy a pleasant stay," Alicia Cruzado comments.
Digital solutions for the customer
Digital solutions for the customer
Another of the keys to improving the experience of customers is using digital technologies, to improve loyalty programs and payment solutions. In this field, "the aim is to create a fluid and attractive customer experience through the digitalization of the entire journey," Boston Consulting Group explains in its study, "from receiving information on promotional offers while the customer goes to the service station until the use of the cellphone to pay when leaving."
In Spain, we offer our customers digital solutions that facilitate their processes and also help them to save. Waylet, the payment app, already has around 9 million registered users and offers discounts that range from 5 cents per liter of fuel to 20 cents and 100% of the amount in electric vehicle charging, for whoever also signs up to electricity, gas, and solar energy. Moreover, this app allows you to locate and reserve charging points, pay without leaving the car, and make purchases in over 4,000 affiliated establishments throughout Spain.
Relevant figures
Relevant figures
60%
of service stations
with a multi-energy offer by 2027
+700
service stations
with Supercor Stop&Go stores
35,000
Amazon parcels
returned in our stations every week
450
Klin wash areas
at the end of the year, the largest network in Spain
36,000
Lizarran and Enrique Tomás sandwiches sold
in August 2025
+7.5 M
Starbucks coffees
sold in 2024
+3 M
SunPlanet glasses
sold in five years
New products and services for service stations
New products and services for service stations
Premium Nexa 100% Renewable Diesel
Premium Nexa 100% Renewable Diesel
We have incorporated into the offer of its service stations Nexa 100% Renewable Diesel, a premium fuel designed for all diesel engines. It has a unique formulation that optimizes performance and extends the life of the engines of diesel vehicles. It is also produced from 100% renewable raw materials and, with today's technology, already reduces net CO2 emissions by up to 90% compared to the mineral fuel it replaces. It is already available at over 600 service stations in the main cities and transport corridors of the iberian peninsula.
Quality catering
Quality catering
We have partnered with various firms in the sector that already have a quality product and prestigious brand, such as Enrique Tomás, considered the best franchise of Spanish ham (jamón), and the Lizarran catering group, which has designed a series of exclusive sandwiches for service stations. These brands can today be found in 170 service stations, which will be 250 at the end of the year and 400 in 2025.
Collection and return of parcels
Collection and return of parcels
Seven days a week at any time. That is the time in which Amazon customers can personally collect their orders in the lockers installed at Repsol service stations. More recently, the possibility to return parcels has also been added, a service that is available at 900 service stations, which will be 1,000 at the end of this year and 1,500 in 2025. Today, over 35,000 parcels are collected at our service stations every week.
Subscription car wash
Subscription car wash
We have launched the first subscription car wash service in Spain. It allows you to wash your car every day including free vacuuming and can be paid through the Waylet app without the need to use coins or chips. The aim is to close the year with 450 Klin wash areas and over 2,500 pieces of remotely activatable equipment connected. In 2025, 560 wash areas will be reached, which will allow Klin to become the largest network in Europe.
Collection of used cooking oil
Collection of used cooking oil
Our service stations also offer other public utility services, such as the delivery of used cooking oil, which is used as a raw material to manufacture 100% renewable fuels, which can be used in today's car, truck, plane, and boat engines.
Today, over 400 stations in Madrid, Galicia, and Castilla-La Mancha collect the domestic oil of its customers who, for every liter recycled, get 30 cents of credit on the Waylet app. At the end of the year, there will be over 500 with the incorporation of service stations in Aragón and Castilla y León.
