Brand evolution

Our brand evolves and opens a world of possibilities

More life, more movement, more energy

Our brand connects with the daily lives of millions of people, revitalizing its symbol without losing its essence. A brand with a strategic vision, focused on people.

Design at Repsol

We enhanced our symbol, maintaining its recognizable silhouette, but giving it life through volume and movement.

Perpetual energy

A fluid symbol to reflect our ability to be in constant motion.
Dynamic perspective

It demonstrates our ability to adapt and pay attention to details without losing sight of the bigger picture.
Encounter

With simple and direct communication so that our message reaches everyone effectively, creating authentic and close relationships.

Go to Repsol Design (only in Spanish)

And now we're also evolving our visual identity to represent who we really are.

We revitalize our colors

Through a primary gradient that ranges from orange to magenta. We also revitalized the Repsol blue, characteristic of our service stations, and a new ivory color that adds dimension and turns the space into an expressive background.

Color palette for Repsol's new branding: orange gradient, blue gradient, ivory gradient, white, blueback and ivory

Closeness and clarity

Illustrations are an essential part of our visual identity and evolve to continue connecting with a society that is changing, questioning, and advancing. Our goal is to convey closeness, clarity, and the energy of who we are.