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The movement of people and goods within large cities is one of the main challenges of the sustainable cities of the future. As a result, both the administration and the industrial sector have focused their efforts on developing services that promote sustainable mobility and reduce traffic jams, traffic, and pollution in city centers. WiBLE, Repsol’s carsharing is a perfect example of collaborative economy, which is committed to shared mobility as a solution to reducing emissions, but there are many more. 

Definition of collaborative economy

The collaborative economy consists of sharing goods or services in exchange for a pre-agreed compensation, financial or otherwise.

In this sense, an action as simple as bartering can also be an essential part of the collaborative economy. That's why it's often referred to as the “sharing economy.” New technologies are driving this sustainable development model. Previously, we could only use our immediate environment, but thanks to the internet, it's now much easier to connect with people anywhere on the planet.

Benefits and advantages of the collaborative economy

This model of economy entails numerous advantages. We can highlight the following:

  • Savings: The products we find in collaborative consumption businesses can provide us with the same service but at a much more affordable price.
  • Sustainability: Savings also apply to resources, which are used more efficiently by reducing the need to manufacture new products.
  • Broader supply: Interactions based on the collaborative economy improve the supply available, promote competition, and facilitate entrepreneurship.
  • Trust: The possibility that the users themselves are the ones who rate the services fosters trust, since they can know in advance the platform's degree of reliability, for example, before using it.  

Is there a link between the collaborative economy and the circular economy?


It could be said that the collaborative economy is part of the circular economy. The latter advocates moving from a linear economy — in which raw materials are extracted to produce the goods or resources consumed and then discarded — to a circular one that allows added value to be created so those goods or services can be reused.  

Until now, the 3Rs (reduce, reuse, and recycle) have been used as the basis for reducing our consumption of resources. However, their number is now extended to seven, as you can see on our circular economy page.

Repsol and the collaborative economy


Our commitment to the collaborative economy is materialized in initiatives such as WiBLE, the corporate carsharing service for electric vehicles that employees of Campus Repsol and the Tres Cantos and Móstoles centers in Madrid can enjoy. 

This sustainable mobility service, sponsored by Repsol and Kia, offers a fleet of 500 vehicles that can be rented by the minute, hour, or day. With WiBLE, Repsol and Kia aim to promote sustainable mobility in a large city like Madrid, the first city in Europe to offer this service.