The history behind our brand began to take shape in 1951 when the company Repesa launched a new range of lubricants called Repsol, which soon became one of the most popular brands in Spain. The first brushstrokes of our logo recreated the Repsol “R” and led to the brand being quickly recognized, accepted, and preferred by consumers.
Our involvement in the motorcycling World Championship also played a role in enabling us to consolidate our status as the top brand name in Spain. At the time, this type of elite competition was already being used as testing grounds by the sector’s large multinational companies. With Ángel Nieto at the forefront, Spain took the world of motorcycling by storm, helping Repsol to become a household name.
More recently, our visual identity evolved a step further in 2012. We refreshed our brand to give it a more vibrant and modern feel. Strengthening our brand identity has also served to renew our vision for the future, conveying our corporate values of transparency, teamwork, and responsibility in contributing to the energy supply of tomorrow.
In short, today Repsol boasts a strong, responsible, and people-oriented visual identity. Our brand conveys honest communication adapted to the environment and reveals our firm commitment to the future while not forgetting our roots.