We launched a new Strategic Brand Plan that redefines the strategy for the Repsol brand and its expression through a new corporate identity.
To do so, we developed the elements that identify us. These elements are our way of expressing ourselves. They convey our strategy and make us visible and recognizable.
Like the logo, the rest of the elements that make up our Corporate Identity are essential in building a strong, consistent, and efficient image. Our communications are identifiable, among other things, by the use of a specific color palette, a unique font style, our own iconography, and a specific illustrative and photographic style. These visual aspects, beyond just the logo, seek to represent the values of the company. These elements make us universal, thanks to consistent brand communication.
Take a look at our brand and corporate identity in detail by visiting our Brand Center.