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Digitalization

Digitalization: The key lever to ensure the success of our Strategic Plan

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Transformation towards digitalization

Our transformation
Learn about the cultural shift that digitalization has brought to the company, our values, and how we did it.
Our work model
Discover our new way of working, the new product and platform model, its key aspects, and what it offers.

Digitalization enhances our company's results by putting our people at the center, as main drivers of progress, through new digital technologies and new ways of working.

Josu Jon Imaz
CEO of Repsol
Josu Jon Imaz

In our Strategic Plan, we took on these ambitious challenges by evolving towards a customer-centric, multi-energy company that's committed to digitalization, innovation, strategic talent management, and new ways of working. After the 2024-2027 strategic update, we ratify our commitment to the energy transition and decarbonization, reinforcing the role of digitalization as an essential enabler to successfully achieve these objectives.

The Digital Program

In 2018, we launched the First Wave of the Digital Program (2018-2022), a cross-company initiaitve supported by senior management and whose success has been based on businesses being the protagonists of their digital transformation.

After the end of the first stage, we have extended the Program with a Second Digital Wave (2023-2027), to continue driving and strengthening digitalization.

The Second Digital Wave is driving the use of data and Artificial Intelligence to transform businesses

Five cross-cutting strategic lines of action for all businesses...

Hyperautomation of assets
New agile business development
Radical customer orientation
Sustainability driven by digitalization
Complete business integration

with generative AI driving business productivity and digitalizing all employees to allow for digital transformation at scale.

Our hackathons

We've launched two hackathon-style competitions that are helping us continue advancing our digital transformation. We're committed to boosting our internal talent in collaboration with technology partners.

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HackIA

HackIA is our Data & Analytics-based case acceleration program. It helps our businesses lead their own digital transformation by identifying where the value of technology lies in improving their processes. In it, several teams face a challenge to prototype solutions in a short period of time.

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HackItYourself

HackItYourself is a competition that aims to put our employees at the center of our digital transformation. Within just a few days, teams develop their own apps and bots using automation tools in a simple and autonomous way, without the need of any prior knowledge.

Hallway with computers
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Repsol HackIA 2024.1

We're taking our Generative AI Competence Center a step further by testing how GitHub Copilot helps developers design, develop, and maintain software.

Repsol HackIA 2024.1

Holograms of people
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Repsol HackIA 2024.2

HackIA 2024.2, our competition to accelerate digital projects, demonstrates the transformative power of technology in business and our people through data and artificial intelligence.

Repsol HackIA 2024.2

Two participants from Hackit Yourself
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HackItYourself 2024

Aligned with Repsol's Do It Yourself philosophy, we provide our employees with tools that allow them to digitalize their processes and thus make their daily lives easier through the creation of apps.

HackItYourself 2024

LinkedIn Repsol Digital

On our Repsol Digital LinkedIn page, we introduce our digitalization experts and unveil our most interesting initiatives.

Visit our LinkedIn page

Updated as of October 2025.