Digital Trends Radar
For us, it is key to track and understand each digital trend and identify its potential at each stage. This process is carried out mainly through the Observatory, through the Repsol Digital Trends Radar, which helps us to classify digital trends, reflecting their state of adoption, transformative potential, and applicability by business.
It consolidates the most relevant digital trends and allows us to stay competitive in a demanding panorama. The areas of digital trends are divided into two main orientations:
Business - Drives and modernizes business strategies and operations.
Technology - Enhances and optimizes digital technology fundamentals and enablers.
These trends affect the different business areas of our company: Exploration and Production (E&P), Industrial Transformation and Circular Economy (IT&CE), Low-Carbon Generation (LCG), Client, Corporation, and IT and Digital (IT&D).
Four stages of adoption
Wait
Premature.
Extremely risky.
Better to wait.
Watch
Emergent.
It requires observation to identify the potential and time to start testing.
Prepare
Stabilizing, but with a lot of uncertainty.
Ready to start being tested and understood.
Adopt
Mature trend and ready to be implemented in the different businesses.
Categories
Our digital trends are grouped into six key categories. These categories reflect our commitment to innovation and development, driving growth and operational efficiency.
Data and AI
We leverage data and artificial intelligence to optimize processes and make smarter decisions.
New channels and interfaces
Trends applied to interaction with users and customers.
Sustainability enabled by digital
Digital trends that enhance our sustainability and energy efficiency aspects.
Productivity and automation
Trends aimed at increasing our operational efficiency.
Open connectivity
Trends that facilitate the interoperability and connectivity of our businesses and with third parties.
Industry platform and enablers
Trends that streamline industrial operations and enablers of the rest of trends.
Are you curious about discovering all the trends and digital solutions in the energy industry. Get the Digital Trends Radar here.
September 2025
We understand that digital trends are already a fundamental and inseparable part of the strategy and evolution of businesses, characterized by its rapid advancement and, at times, by its disruptive nature. Observation is key.
