17 November 2025 - 12:33 CET | PDF | 155.97 KB
Repsol presents its new lubricant brand to boost its strategy and double the size of the business by 2030
Press Release
17/11/2025 12:00
- Repsol Lubricants has launched a new brand identity at the Ricardo Tormo Motorsports Circuit in Valencia (Spain), signaling the start of a new chapter focused on global growth and market differentiation.
- The energy company reinforces its “Full Potential” strategy for the lubricants business, with more than 80 initiatives to grow sustainably and lead the national Spanish and international markets.
Repsol Lubricants has embarked on a new phase with the presentation of its renewed brand identity at an event at the Ricardo Tormo Circuit in Valencia on the Spanish Mediterranean coast. This launch reinforces the energy company's ambition to boost its strategy, consolidate its leadership in Spain and internationally, and double the size of the lubricants business by 2030.
The new brand identity represents the company’s drive to stand out in a highly competitive market and connect emotionally with its customers and distributors. Under the Hi-Tech & Hi-Touch concept, Repsol Lubricants combines advanced technology and proximity, offering products proven in top-level competition, digital tools, technical training, and experiences that strengthen the relationship with the brand.
This milestone is part of the company’s “Full Potential” strategy, which includes more than 80 initiatives centered on innovation, digitalization, sustainability, and international expansion. Repsol Lubricants aims to boost its EBITDA from €64 million in 2024 to €126 million by 2030, strengthening its presence in key markets such as Mexico, Central America, Peru, the Philippines, Indonesia, Italy, and the central and eastern regions of Europe.
During the event at the Ricardo Tormo Circuit, the energy company confirmed its strategic alliance with Dorna Sports, organizer of the MotoGP World Championship, to become the official and exclusive supplier of lubricants in the Moto2 and Moto3 categories from 2026 to 2030. This agreement reinforces Repsol's historical link with motorcycling and provides the company with an opportunity to test its products in extreme conditions. In addition, this sponsorship will be complemented by the launch of Extreme, a limited edition of the competition product inspired by Spain’s most iconic racetrack turns, available from 2026.
Clara Velasco, Repsol's director of Lubricants, said: "Our new brand identity marks a decisive step forward in the evolution of Repsol Lubricants. We are entering a new stage that reflects our ambition to continue growing, continue advancing, and continue leading, with a renewed image that brings us closer to our customers and the broader motoring community."