If in conventional logistics the product is moved from point A to point B, in reverse logistics, it's returned from point B to point A. This way, each company establishes a channel for waste recovery (industrial, electronic, construction, etc.), depending on the type of activity it carries out and its needs. Therefore, reverse logistics is part of a company's value chain, as it's an additional link that's added to optimize the production process and customer loyalty.
In addition, reverse logistics is related to the circular economy because its main goal is to recycle or reuse products and materials to extend their life cycle as much as possible. And, consequently, decrease the use of the planet's natural resources.
So, what's the main objective of reverse logistics?
The main objective of reverse logistics is to manage the flow of products, materials and resources from the final consumer to the origin of the supply chain in order to maximize their value and minimize their environmental impact.