THE “WHAT+IF”MANIFESTO

#1 / WE BELIEVE IN THE DIGITAL AGE’S POWER TO TRANSFORM #2 / WE UNDERSTAND THAT THE DIGITAL TRANSFORMATION IS MORE ABOUT TRANSFORMATION THAN ANYTHING DIGITAL #3 / OUR TRANSFORMATION BEGINS WITH THE MOTIVATION FELT BY PEOPLE THAT QUESTION THINGS IN ORDER TO IMPROVE THEM #4 / WHENEVER ANYBODY BEGINS A SENTENCE WITH “WHAT IF?”, THAT’S AN OPPORTUNITY FOR US TO TRANSFORM #5 / THIS CURIOSITY IS NECESSARY FOR THE PROJECTS TRANSFORMING OUR COMPANY TO BECOME A REALITY #6 / WE KNOW THAT IT’S NOT JUST TECHNOLOGY THAT MAKES US BETTER; IT’S ALSO THE PEOPLE WHO DARE TO IMAGINE IT #7 / PEOPLE THAT HAVE THIS SIMPLE YET POWERFUL FORMULA IN THEIR DNA: WHAT IF?

WHAT IF YOU JOIN US IN OUR DIGITAL TRANSFORMATION?