More innovative models emerge
More innovative models emerge
As technology develops and reaches greater levels of sophistication, certain digital developments become obsolete or are no longer attractive to the user.
Change in consumer habits
Change in consumer habits
Digitalization and global access to information make consumers' tastes change at breakneck speed. Many also seek brands that share their vision of the world, which may vary as time goes by.
Planned obsolescence
Planned obsolescence
Before planned obsolescence was an idea, products stopped working due to natural wear and tear caused by use. But currently, some companies design their items so that they are obsolete in a predetermined time period.