Repsol

Our Brands

At Repsol we believe in the enormous and growing importance of the brand as a key element in distinguishing the product and service, in our continuing leadership in relation to customers and society in general, and in our capacity to attract and retain human capital.A common identity which is optimally managed enables the company to present an unequivocal and distinct message to its audiences and to build links with these audiences.

The company is applying a brand policy with the purpose of reinforcing and increasing the value of reference brands in its markets: Repsol is the brand to be used world-wide, except in Argentina where YPF is exclusively used.

Brand Strategy Award

Repsol has been awarded first prize in the internationalisation category of the 4th ESADE Brand Centre Awards, and has also received the ESADE Great Brand Award . 

This prize acknowledges its brand presence in over 100 countries on the five continents, where our brands act as a vehicle to promote the group's philosophy, achieving a common identity in balance with the local identities of the markets where it operates.

The ESADE brand awards aim to highlight those brand strategies that have achieved the acceptance and preference of the targeted public.

Related links:

-Brand history

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