Repsol

Marketing at Repsol

The company has a multi-brand strategy –with Repsol, Campsa and Petronor in Spain, and Repsol in all other countries where there is a Downstream presence. The main objectives of the marketing department are to maximise the value of its network by innovating in all its activities.

In 2010, we launched the Repsol Maxima Card which gives customers discounts of 2% on fuel and 5% in the shops in our service stations.

Repsol markets its range of products through its extensive network of service stations. In addition, marketing activity includes other sales channels and the marketing of a wide range of products such as lubricants, asphalt, coke, and derivatives.

Total oil product sales (excluding LPG) amounted to 38,613 thousand tons, 2.2% less than in the previous year. This decrease was due to lower demand, particularly in Spain. Sales in Europe were down 1.6% and down 4.3% in the rest of the world.

Our strict credit-risk control policy continued to be implemented throughout 2010 with a positive outcome reflected in the division's profit and loss account. Repsol has:

• 4,447 service stations in the countries that are included in the Downstream division.
• 3,600 sales outlets, 72% of which had a strong link and 26% were self-managed (a total of 932 service stations).
• In other countries, service stations divided between Portugal (424), Italy (158) and Peru (265).
• Achieved growth in international activity, helping to offset the drop in traditional markets.
• Officially opened its first sustainable service station
• Launched the Repsol Máxima card with discounts in stores and service stations.

In the Lubricants business, Repsol reached an agreement with the Malaysian industrial group UMV for the manufacture and distribution of Repsol lubricants in Malaysia, China and other countries in that region. True to its commitment to society, Repsol continued to promote projects to integrate disabled people and at the end of the year the company had 246 disabled people employed in the Marketing department, who account for 3.5% of the workforce.

Oil product sales

Million metric tons	2009	2010
Sales by geographic area
Sales in Europe	32,970	37,429
Own network	21,169	20,963
Light products	17,781	17,850
Other products	3,388	3,113
Other sales	6,222	5,591
Light products	4,320	3,889
Other products	1,902	1,702
Exports	5,579	5,875
Light products	1,849	1,688
Other products	3,730	4,187
Sales Rest of the World	6,459	6,184
Own network	1,854	1,822
Light products	1,509	1,469
Other products	345	353
Other sales	3,406	3,383
Light products	2,443	2,517
Other products	963	866
Exports	1,199	979
Light products	659	357
Other products	540	622
Total sales	39,429	38,613

Million metric tons	2009	2010

Sales by distribution channels
Own network	23,023	22,785
Light products	19,290	19,319
Other products	3,733	3,466
Other sales	9,628	8,974
Light products	6,763	6,406
Other products	2,865	2,568
Exports	6,778	6,854
Light products	2,508	2,045
Other products	4,270	4,809
Total sales	39,429	38,613